Chief Operating Officer
Alyssa is an accomplished Chief Operating Officer with experience fortifying companies and leading cross-functional teams to solve complex business issues in highly dynamic organizations from startup through growth and maturity phases. Alyssa joined HCR in 2018 to design and implement scalable infrastructure, fully integrate advisors acquired via M&A, optimize the tech stack, execute strategic planning initiatives, oversee a firm rebrand and direct all aspects of human capital from recruiting to performance management. She continues to manage all business administrative departments for the firm. Prior to joining HCR, Alyssa built a CBD manufacturing and distribution startup where she developed company infrastructure, supply chain & logistics, technology, operations, strategic partnerships and human capital. Prior to that, Alyssa worked in franchise management, helping to build the infrastructure to manage franchisees for an international restaurant chain. In her early career, Alyssa developed and ran NBA summer basketball camps for kids and started a foundation that supported inner city education initiatives in Los Angeles. Throughout the various industries in which she has worked, Alyssa has been recognized as a leader who inspires excellence and continuous improvement.
If it can be solved, there is no need to worry, and if it can't be solved, worry is of no use - Dalai Lama
Important Career Moment
At the startup, I took my position as a role model very seriously. It was incredibly rewarding to be in a position to develop employees and help them grow and gain the confidence to become leaders themselves.
Awards & Causes
Causes: Planned Parenthood, various sports & education programs for inner city youth
Board member: Schwab Technology, Operations & Services board
Member: UCLA Alumni
Arts & Entertainment
Books: The Infinite Game & Leaders Eat Last (Simon Sinek), Built to Last (Jim Collins), Give and Take (Adam Grant), The Soul of Money (Lynne Twist), Everything I Never Told You (Celeste Ng)
Movies: Hidden Figures, Law Abiding Citizen, Inception
Shows: Game of Thrones, House of Cards, Outlander
Staying active (yoga, spin, cardio, weight-lifting, hiking, paddle boarding); anything food/wine related (cooking, events, exploring new restaurants/cuisines); traveling (especially to new places); spending time with loved ones